THE FUTURE THANKS YOU:
FROM ALARM TO ACCELERATION
THE CASE FOR HOPE IN
CLIMATE COMMUNICATIONS
The Future Thanks You is the product of a new approach to climate messaging that promotes hope and counters doomism — backed by behavioral science, led by our audiences and brought to life through bold, imaginative storytelling.
In this case study:
To move the needle away from doomism and towards hope, we need to engage everyone on climate, so that we can accelerate the transition to renewables in your sphere of influence.
We hope that the tools, approaches and empirical learnings we are sharing will inspire you to think differently and more creatively about how to engage the people in your community, who might not engage with more traditional climate conversations.
Thousands of people are already hoping for a renewable-powered future. The responsibility lies with all of us to act now, so that in the future we can all say ‘thank you’.
The Future Thanks You is a Verified for Climate campaign by the United Nations and Purpose, in collaboration with Museum for the United Nations – UN Live. Verified for Climate is supported by TikTok, Rockefeller Foundation, and Fortescue.
